Mar 16 2021

4 Reasons Why Now is a Great Time to Plan a Tour

As more of the population is vaccinated, it’s natural that we are asking ourselves when various parts of life we’ve been missing can safely resume. So, when can you plan a future concert tour? Right now!

1)    Opportunity to think – or rethink! – about your ‘Why’
Pandemic or no, we begin planning every tour by asking: Why? Why do you want to tour? Every group has its own mission and goals. Crystallizing them helps inform crucial planning decisions. Even if you are very comfortable with your touring goals, it’s a worthwhile question to revisit. Your group has certainly changed over this past year. What they want and need from a tour may have, as well.

 2)    More time to plan the artistic scope
Thinking outside the box is normal by now. Nothing is assumed, which means there are new branches of the creative approach you might be able to explore. Perhaps you’re working with a different ensemble makeup or curriculum criteria, or want to consider a collaboration? Along with your tour goals, it’s a good time to check in on the artistic elements driving your group.

 3)   Keep group members engaged
Being able to look forward to things on the horizon has been hugely important for all of us this past year. Especially when rehearsals and performances have been disrupted, keeping an enticing goal such as a concert tour on the calendar has been a source of hope for many. It’s all but impossible to give your group a sense of normalcy these days, but you can give them a thrill of hope about the future. Bonus: This applies to donors, too…

 4)    Pent-up demand is creating availability issues
Everyone else has been missing travel just as much as you have! We’re already seeing crowded hotel reservations and venue calendars. Don’t wait for everything to look normal before starting the conversation.